Is Your Company Ready to Export to Germany?
- Lumen Exp
- Apr 10
- 2 min read
Exporting to Germany can be a great growth opportunity. It is the largest economy in Europe, with a sophisticated, demanding, and stable market. But having a good product is not enough—you also need to be well-prepared.
How can you tell if your company is ready to take this step? Here are some key questions you should ask yourself before diving into the export adventure:
1. Do you have a clear and differentiated value proposition?
The German market values quality, precision, sustainability, and innovation. What makes your product or service unique? Why would a customer in Germany choose it over others?
2. Can you ensure continuity of supply?
German clients look for long-term relationships and absolute reliability. Do you have the production capacity to meet growing demand? Can you maintain consistent quality standards over time?
3. Do you have a good understanding of the German market?
Have you researched whether there is real demand in your sector? Do you know who your competitors are, how they communicate, and what channels they use? Do you understand how German consumers behave?
4. Are you prepared to adapt culturally?
Exporting is not just about translating a catalog into German. It's about understanding how to negotiate, how business relationships are built, and what a German client expects from a supplier. Cultural differences can be your greatest ally… or your biggest obstacle.
5. Do you have resources dedicated to exporting?
Exporting requires time, investment, and focus. Do you have a team that can dedicate attention to developing the German market? Do you have the financial capacity to participate in trade fairs, adapt your website, or invest in a commercial strategy?
Check it here if you are prepare to export:
Comments