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🛒 What do German consumers look for when choosing a product at the supermarket?
Spoiler: It’s not just about price. Exporting to Germany is not just a logistical matter – it’s a cultural one. In Germany, consumers...
Lumen Exp
Apr 141 min read
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🕒 Why do we feel like Germans have more time? And how it affects your international sales
One of the most common comments from sales teams in Spain or Latin America when working with German clients is: "It feels like they...
Lumen Exp
Apr 112 min read
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Is Your Company Ready to Export to Germany?
Exporting to Germany can be a great growth opportunity. It is the largest economy in Europe, with a sophisticated, demanding, and stable...
Lumen Exp
Apr 102 min read
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🔍 What happens when tariffs are imposed on an imported product?
We often hear about “protecting local industry” or “balancing trade.” But… what actually happens when tariffs are applied? 👉 Let me...
Lumen Exp
Apr 81 min read
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The Delivery is Delayed! How Do I Tell My Client?
The German Client vs. The Spanish Client: Managing Delivery Date Changes ⏳ If you work with German clients, you know that planning is...
Lumen Exp
Apr 72 min read
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Do you know the difference between jam, jelly, and preserves in Germany? 🤔🍓
For most people, it’s all the same… but legally in Germany, it’s definitely not the same. Not only because the products taste different,...
Lumen Exp
Apr 72 min read
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🌍 Are you exporting wine to the U.S.? It’s time to diversify!
With the new tariffs being imposed by the Trump administration, many wineries are seeing their profitability at risk in one of their key...
Lumen Exp
Apr 72 min read
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Entering the German Wine Market: A Promising Opportunity
Entering the German wine market can be very promising, as Germany is one of the largest wine consumers in Europe and has a deeply rooted...
Lumen Exp
Apr 31 min read
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