🛒 What do German consumers look for when choosing a product at the supermarket?
- Lumen Exp
- Apr 14
- 1 min read
Spoiler: It’s not just about price.
Exporting to Germany is not just a logistical matter – it’s a cultural one.
In Germany, consumers especially value:
✅Transparency: clear ingredients, product origin, and sustainable processes.
✅ Quality and functionality: less marketing, more substance
✅ Sustainability: recyclable packaging, responsible production, low environmental impact.
✅Certifications: Bio, Fairtrade, gluten-free, etc. These aren’t a bonus… they’re expected.
❌ What don’t they value as much?
🚫 Over-the-top advertising promises.
🚫 Flashy designs or overly emotional language.
🚫 Products with no story or clear purpose.
To stand out on a German supermarket shelf, you must adapt your product and messaging to the local mindset. It’s not just about translation – it’s about aligning with their values.
Is your product ready to compete in the German market?
Leave us your comments and we’ll review your product – or email us at export@lumen-exp.com
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