🕒 Why do we feel like Germans have more time? And how it affects your international sales

One of the most common comments from sales teams in Spain or Latin America when working with German clients is:

"It feels like they always have everything under control. How do they avoid running around all day?"

This feeling isn’t just a coincidence. It’s a cultural difference that directly impacts the sales process.

💡 In Germany, time is managed—not endured.

While urgency, last-minute changes, and fast decisions are part of daily life in many Latin cultures, in Germany, everything is carefully planned. This changes the entire rhythm and expectation of any business relationship.

📊 How does this affect your sales?

🔹 The German client needs time to decide, not to improvise.Purchasing decisions are planned months in advance. If you arrive late or with vague proposals, you simply won’t make it into their agenda.

🔹 “Fast follow-ups” can create mistrust. In our cultures, following up quickly shows interest. For Germans, it might feel like unnecessary pressure. The commercial “timing” is measured differently.

🔹 Last-minute changes are seen as a lack of professionalism.In Latin America, being flexible is often a strength. In Germany, changing conditions, prices or delivery terms last minute may break trust before a deal even starts.

🔹 Your lack of planning is not their emergency.Expecting a client to speed up because you are in a rush doesn’t work. But if you understand their internal processes, you’ll become a trusted supplier.

🌍 If you want to sell in Germany, having a great product is not enough. You need to align your time management, communication style and sales strategy with a culture that values precision, clarity, and predictability.

Are you ready to sell in a market where time is respected as much as the product itself?

Share your thoughts or experiences 👇

#BusinessCulture#InternationalSales#ExportToEurope#GermanMarket#InterculturalSelling#TimeManagement#SalesStrategy#LumenExp#CulturalPreparation